As a business owner, you constantly write for marketing. Whether it’s for email campaigns, your website, or for a brochure, you want your audience to do more than hear your words. You want them to take action because of your words.

Join Geneva Maresma, a copywriter who has been featured in publications like Forbes and Yahoo! News and trusted by global corporations and small to mid-sized companies alike to write impactful words that shift bottom lines. In this online class, you’ll learn how to use the DISC personality types to craft messages that resonate with the four DISC personalities (Dominance, Influence, Steadiness, Conscientiousness). When you know how to compose with these four archetypes of people in mind, you’ll write more effectively and efficiently.

After this class, you’ll be able to:

1. Identify the messaging needs of each personality type.

2. Flex one message in 4 different ways.

3. Examine your messaging to know the tweaks you can make that will drive customer conversion.