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Flourishing Businesses

Working together for

Coming together through

Enriching Education

and Joyful relationships.

We are a group of creative and community-minded entrepreneurial women who live in the Greater Tampa and Greater Brandon communities.

You can take your business to new heights, when you’re in the right community.

We might be your people if you’ve ever thought...

It would be amazing to connect with positive women who care about each others’ success.

There’s a better way to do business than draining myself while I try to juggle a business and also be a good friend, wife, mother, and family member. 

I would love to be part of a diverse community of high-achieving (but down to Earth) women. 

I want to have fresh motivation and sparked ideas to feel inspired to move my dreams forward. 

I would really like to meet new business women, but I want to enter a group where I immediately feel accepted. 

I’m ready (or want to equip myself) to live each day with purpose and passion and use my business to bring good into the world.

What are you waiting for? We’d love for you to join us!



Hearts & Heels has been a game-changer for my business. Not only have I found priceless friendships, but I have also found amazing business partners and mentors. These mentors and referral partners have accounted for over 37% of mt business this year. 

Melanie Colon, Empowered Running

Joining was the best thing that could have happened when I started my photography business. I needed help to get my name out there so I forced myself to join networking groups. I only stuck with H&H that year because of the welcoming atmosphere and all the support I got. I was painfully shy when I first started, but the ladies at H&H were always so nice to me. Slowly I became more confident, learned new business skills, but more importantly, I've made so many new friends!

Lilla Bordas, Lilla Bordas Portraits



Work Well.

Take Care.

Do Good.

Grow Together.

We develop our business understanding and success through knowledge-seeking, sharing, and support. We are a collective of women who strive to do work that matters from a place of heart, and we believe success follows service.

We recognize that the whole woman comprises her mind, body, and family. The health of these three components directly affects the impact she can have on others through her business. We take care of ourselves and one another so that each woman can grow her business in harmony with herself.

We are driven to our success not only for our personal gains but also to enrich our communities through our talents and resources. We are active members of the communities where we live and where our businesses are supported. 

As conscious women, we rise together. We spur one another from good to best through education, conversations, and relationship-building. We link arms to celebrate women’s business and personal triumphs and to walk together through trials. 

Our Story

In May 2018, Hearts and Heels founder Geneva Maresma saw the need for entrepreneurial support and leadership development in the growing Greater Tampa and Greater Brandon, Florida communities.

While on her own business journey since 2006, she saw that many women were often beginning businesses with little support and knowledge, and many didn’t feel comfortable joining large community groups or national referral networks.

Others had attained success and growth, but like herself, missed the aspect of socialization and camaraderie left behind in the organized working world. What both groups of women needed most was a safe, connected community where their dreams were heard, their passions were encouraged, and education opportunities were accessible.

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Your success is about what you know and who you know.
And no one builds their best business alone.

When you become a member, you’ll get exclusive access to a heart-driven sisterhood and rich resources to grow your business and enrich your life.

I'm Ready!

Join our Community

Thank you to our Tampa Bay community for supporting heart-led business women!

Follow Along!