If you have a business, you need online presence.

To maximize online presence, you need a blog. 

You’ve heard about the benefits of a blog. You may have even sat down to write one only to stare at a blank screen before giving up, as you simply don’t know what to say, how to construct it, or what to do beyond posting it.

By posting fresh and engaging content, you’ll know your website is primed to work for you!

A blog boosts your Google rankings (you want to be seen towards the top of searches!), positions you as an expert, permits for collaboration, and creates for richer client experiences.

In this in-person masterclass led by copywriter Geneva Maresma, you’ll receive expert instruction to:

1. Determine your blog’s purpose and goals.
2. Understand on-page SEO and how to weave SEO strategy into your blog.
3. Map content strategy to SEO and your audience.
4. Structure your title, blog, and analyze your content.
5. Create content that readers love to share.
6. Pull content for your social media outlets and emails that drive traffic back to your website.

Bring your laptop or pad and paper, because you’ll be writing! You will be guided through the steps to confidently create a complete blog ready to post!