8. Transforming a Not-So-Professional Field into a Profitable + Trusted Business with Lauri Partanio

Episode Summary

We usually talk about businesses in a professional nature, but what about those not-so-professional or glamorous businesses?

Today we talk to Lauri Partanio about transforming a not-so-professional business into a profitable and trusted business. 

Businesses can be started at all ages and in many different areas that don’t have to be Instagram worthy. 

This episode walks you through how this is possible as Lauri shares her journey through entrepreneurship and also introduces us to her program Pizza for Pets.  Her program helps rescue pets become adopted through the help of local pizza businesses.

Meet Lauri:

Lauri began her career as a veterinary technician and quickly realized that she wanted more out of her career. She moved into animal welfare as an animal control officer. After an endless search for someone to care for her two special needs dogs,  she had an “aha moment” that there was a need for this type of business. Her business, Professional Pets Florida, began as she took the idea of providing specialized care for animals. She now  runs a successful business, only hiring the most well-trained professionals, as well as running a program for pet adoption, Pizza for Pets.

In this episode we share:

  • Taking a not-so glamorous field and turning it into a profitable business
  • How the need for specialized care of animals developed into a business
  • Providing a higher level of service was able to differentiate amongst other businesses 
  • The difference between who Lauri hires versus other pet professionals 
  • Finding a new way to solve an old problem 

Resources Mentioned:

Connect with Lauri: 

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More About Her Business Beat

Are you an entrepreneur who wishes to monetize meaningful work?

Do you want to let go of perfectionism and embrace the joy of your often messy business journey?

A purpose and profit couch chat with your business besties, Her Business Beat is here to inspire entrepreneurial women to fuel their greatest ambitions with pure heart. 

We want to encourage a generation of women to embrace grace with grit for strong and effective leadership. 

Whether you’re running a business on the side of a day job, trying to replace your corporate salary, or are making 6 and 7 figures, it’s time for communities of women to come together.

On our podcast, we’ll dive into real-life, relatable, heart-led business talk with women who span the business spectrum from rising up-and-comers to leading and scaling creatives, CEOs, and community changers. 

Soul Sister, it’s time to check your purpose pulse with Her Business Beat.





8. Transforming a Not-So-Professional Field into a Profitable + Trusted Business with Lauri Partanio

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