Consumer loyalty comes from customers aligning with brands that express and live out tangible values. These values can be expressed in thoughtful mission and vision statements.

When you create mission and vision statements for your brand, you’ll-

• set yourself apart from the competition
• better articulate how and why you do the work you do
• filter in and out initiatives that align and misalign with your brand’s direction

In this virtual workshop led by Geneva Maresma, Copywriter & Strategist, you’ll learn-

• the differences between mission and vision statements
• the components of a clear mission statement
• the components of a powerful vision statement
• how brands you know well express these statements
• how to craft your own mission and vision statements