13. Setting Up a Business for Financial Success with Carrie Williams

Episode Summary

Having a solid financial foundation is so important to achieve success in small businesses. 

In this week’s episode on Her Business Beat, Carrie Williams, the founder of Running Valley Financial, stresses that financial knowledge is crucial for the success of small business owners who often lack knowledge in this area. 

We tackle the stigma around discussing finances and highlight the stress and anxiety associated with not understanding them. 

Carrie helps us identify common financial pitfalls that small business owners face, provides helpful tips for small business owners on financial management, and recommends seeking advice from trusted sources in the community but validating it with professionals.

Starting a business knowing all about finances is one of the most important steps in setting your business up for financial success.

Meet Carrie:

Carrie Campbell Williams is a Financial Coach, CPA, and owner of Running Valley Financial.  She creates transformational, lasting change in the lives of everyday people by helping them win with money.  After 21 years of working in corporate America in Accounting and Finance, she felt called to serve others and engage in work where she could really make an impact in people’s lives.  She started her business in the middle of the pandemic because she saw a need for common sense financial coaching, when everything around us was far from making sense.  She has a passion for helping small business owners calm the chaos when it comes to their business finances and taxes.  A native of North Dakota, she has called the Tampa area home since 2000, and enjoys spending time with her husband, kids, and volunteering with the United Way Suncoast in their Financial Literacy programs. 

In this episode we share:

  • The mindset behind money management
  • What the most common pitfalls new business owners get themselves into starting a business
  • If you are spending too much or too little money in your business
  • How you can’t afford to not spend some money to make money

Resources Mentioned:

Connect with Carrie: 

Related Episodes/Blog Posts:

  • Episode 10 – The 3 Essential Components of a Dynamic Brand with Jenna Shriver
  • Episode 11 – 7 Valuable Lessons I learned from Business Networking
  • Episode 12 – Using Personal Style to Communicate Our Brands and How to Curate Our Style to Tell and Sell Our Stories with Barbara Ellis

Connect with Geneva:

More About Her Business Beat

Are you an entrepreneur who wishes to monetize meaningful work?

Do you want to let go of perfectionism and embrace the joy of your often messy business journey?

A purpose and profit couch chat with your business besties, Her Business Beat is here to inspire entrepreneurial women to fuel their greatest ambitions with pure heart. 

We want to encourage a generation of women to embrace grace with grit for strong and effective leadership. 

Whether you’re running a business on the side of a day job, trying to replace your corporate salary, or are making 6 and 7 figures, it’s time for communities of women to come together.

On our podcast, we’ll dive into real-life, relatable, heart-led business talk with women who span the business spectrum from rising up-and-comers to leading and scaling creatives, CEOs, and community changers. 

Soul Sister, it’s time to check your purpose pulse with Her Business Beat.





13. Setting Up a Business for Financial Success with Carrie Williams

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